My effectual journey as a jewellery designer

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Volume Title
School of Arts, Design and Architecture | Master's thesis
Location:
Date
2015
Department
Major/Subject
Mcode
Degree programme
Language
en
Pages
117
Series
Abstract
Effectuation is a framework and a thinking process based on Saras D. Sarasvathy’s interviews of expert entrepreneurs that has emerged as an alternative for causal rationality based on a linear and analytical thinking in the fields of entrepreneurial studies and entrepreneurship. Effectuation is an approach to study and develop the entrepreneurial knowledge and actions in practice through a set of heuristics that apply to the challenges entrepreneurs are bound to face. This thesis aims to introduce and validate effectuation using my experience as a jewellery designer to give a face validity whether the framework of effectuation works and link it to practice through a case study and exploration. The objective is to identify inflection points and intersections between the design processes and effectual thinking so that the supportive structures for entrepreneurs, application processes and studies can be developed to encourage an entrepreneurial mindset and practice. In the literature review the basic elements of effectuation, process model and heuristic principles, are introduced. The case study of my personal design infused journey as a jewellery designer is mapped through the historical timeline paying attention to the similarities between design processes and the effectual framework. The study provides a conclusion that the design processes and my experiences as an entrepreneur in the field of design resonate strongly with effectuation and that this perspective should be viewed as a valuable addition to the entrepreneurial development during studies, venture creation and entrepreneurship. Furthermore, the conclusion is that Aalto University and its students could benefit by applying effectual thinking throughout their studies helping to adapt a practical entrepreneurial mindset and a more systematic creation of means, goals and networks.
Description
Supervisor
Kelly, Peter
Thesis advisor
McGrory, Peter
Keywords
effectuation, causation, entrepreneurship, jewellery
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