Using design processes as a creative resource to enhance entrepreneurial globalization of born global start-ups

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.advisor McGrory, Peter Poranen, Hanna 2016-02-16T07:05:53Z 2016-02-16T07:05:53Z 2015
dc.description.abstract There is a clear need for global small and medium size enterprises (SMEs) entering new markets to modify and improve their processes and products in order to be able to attach new markets to their global portfolio. This journey requires international skills and multidisciplinary working. Design processes can enhance and accelerate the globalization and several born global firms (BGs) already utilize this resource as their key asset. The primary goal in this research was to demonstrate the value and benefits of mind-sets and design processes as a part of entrepreneurial globalization process. The secondary goal was to provide, for the Finnish artificial surf wave start-up Artwave, practical implications in a form of a service path to expand their business to China markets. The whole work was carried out in the context of Western, Nordic - Asia, China relationships and the information were sourced from these two regions. The research data was collected from China-Western based BG SMEs and from China based sport service providers. These semi-structured interviews provided valuable insights to analyse the globalization processes and to create later the service concept for the surf machinery provider Artwave. The results showed that design processes can enhance global start-ups to develop their internationalization processes while building up the businesses as supplier for the service providers in the case country. In addition, the research revealed that there is a growing interest towards innovation and extreme sports and that many popular sports from West are still in the beginning of their entry to the China markets. This provides an opportunity to explore the research field as one of the first ones. en
dc.format.extent 108 + 28
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Using design processes as a creative resource to enhance entrepreneurial globalization of born global start-ups en
dc.type G2 Pro gradu, diplomityö fi Taiteiden ja suunnittelun korkeakoulu fi School of Arts, Design and Architecture en
dc.contributor.department Muotoilun laitos fi
dc.subject.keyword recreational sport en
dc.subject.keyword artificial surfing en
dc.subject.keyword entrepreneurship en
dc.subject.keyword service path en
dc.subject.keyword design thinking en
dc.subject.keyword born global en
dc.identifier.urn URN:NBN:fi:aalto-201602161298
dc.type.ontasot Master's thesis en
dc.type.ontasot Maisterin opinnäyte fi
dc.contributor.supervisor Miettinen, Eero
dc.programme fi

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