Here & there – designing passenger experiences in air travel

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.advisor Mattelmäki, Tuuli Franz, Barbara 2016-02-16T07:05:08Z 2016-02-16T07:05:08Z 2015
dc.description.abstract In its 100 years of existence, commercial passenger air travel has undergone many changes. Fly-ing, which in its early days was reserved for a small number of people is commonplace today and each day nearly 100,000 flights arrive at their destination safely. Increasing passenger numbers, online services, stricter safety regulations as well as larger aircraft and airports have changed the travel experience forever. This thesis looks at the passenger journey in air travel to understand the needs and expectations of today’s passengers and to identify design opportunities for a more satisfactory and delightful experience in the future. The focus of this thesis is the departure and arrival journey at the example of Munich Airport. It builds on the hypothesis that airports need to redefine their purpose, role and service offerings to cater to a new passenger mindset in an increasingly competitive market. By applying a human-centred approach and qualitative research methods, this thesis provides insights into people’s existing flying behaviour and needs as well as shortcomings and opportunities in the air travel industry. The research shows that passengers experience a lack of control in the airport and that the service offer does not match their own values. It confirms that since flying has become a more routine way to travel, the experience has become less memorable and fails to excite passengers. Based on the findings from qualitative research with industry experts and passengers as well as from literature, a service concept is created. here & there describes a personal catering service at the airport. It offers thoughtfully composed meals for travel, which can be ordered using the company’s app and are delivered to the gate. The concept responds to passengers’ needs for personalised services, a desire to plan ahead effectively and service offers closer to their everyday lives. here & there emphasises the role of food in creating a satisfying travel experience both on a functional and an emotional level. The conclusion of this thesis suggests that the airport of the future must provide modular user-centred services offers to address different demographics and passenger types. In creating satisfy-ing experiences it is important to enhance both hygiene factors such as way finding, staff behaviour and waiting times, and develop new offers with the potential to delight passengers in unexpected ways. en
dc.format.extent 169+9
dc.language.iso en en
dc.title Here & there – designing passenger experiences in air travel en
dc.type G2 Pro gradu, diplomityö fi Taiteiden ja suunnittelun korkeakoulu fi School of Arts, Design and Architecture en
dc.contributor.department Muotoilun laitos fi
dc.subject.keyword travel en
dc.subject.keyword airport en
dc.subject.keyword service design en
dc.subject.keyword human-centred design en
dc.subject.keyword design research en
dc.subject.keyword passenger experiences en
dc.identifier.urn URN:NBN:fi:aalto-201602161294
dc.type.ontasot Master's thesis en
dc.type.ontasot Maisterin opinnäyte fi
dc.contributor.supervisor Mattelmäki, Tuuli
dc.programme fi

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