The Finnish fashion entrepreneurship ecosystem

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.advisor Gurova, Olga Colliander, Oona 2015-11-19T10:34:55Z 2015-11-19T10:34:55Z 2015
dc.description.abstract Finnish fashion entrepreneurs are failing in creating an impact on the domestic economy, achieving sufficient growth and competing successfully in the international markets. It has been proven that it is not due to the lack of design talent, but rather due to a lack of business know-how. This study examines the Finnish fashion entrepreneurship ecosystem by using Daniel Isenberg’s framework (2011) of domains of an entrepreneurial ecosystem, the community of organisations and individuals that create its structure and components, to understand the gap between the demand and the offering of fashion specific entrepreneurial services and information available in the field. The method of this research was to interview fashion designers to understand the different types of actors in the field and then, by concentrating on the entrepreneurial types, to learn about their business skills and their specific needs of services from the help organisations and the ecosystems stakeholders. It was investigated whether the help organisations information was accurate and relevant to the requirements of the designers or if there were gaps in the services offered. Results showed that the designers don’t have enough business skills on their own, that there was a lack of fashion field specific information and that the offering did not follow the demand. In addition, the analysis of the ecosystem showed that the six domains highlighted in the thesis, are not communicating well enough with each other in order to create spillovers and thus create sustainability in the ecosystem. This study fully supports the necessity of having an organisation that owns the fashion field specific knowledge to facilitate the entrepreneurial fashion ecosystem by creating an easy way to navigate through the existing information, create new data about the field and to help in the better allocation and utilisation of resources. en
dc.format.extent 86
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title The Finnish fashion entrepreneurship ecosystem en
dc.type G2 Pro gradu, diplomityö fi Taiteiden ja suunnittelun korkeakoulu fi School of Arts, Design and Architecture en
dc.subject.keyword Finnish fashion en
dc.subject.keyword fashion entrepreneurship en
dc.subject.keyword fashion ecosystem en
dc.subject.keyword support organisations en
dc.subject.keyword fashion institute en
dc.subject.keyword designer types en
dc.identifier.urn URN:NBN:fi:aalto-201511205139
dc.type.ontasot Master's thesis en
dc.type.ontasot Maisterin opinnäyte fi
dc.contributor.supervisor McGrory, Peter
dc.programme fi

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