Legitimacy in the mobile era: student perceptions on smartphones, mobile applications and stakeholder communication

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.author Koljonen, Tomi
dc.date.accessioned 2015-11-04T13:21:22Z
dc.date.available 2015-11-04T13:21:22Z
dc.date.issued 2015
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/18465
dc.description.abstract Objectives of the study: The research is set in the context of Aalto University School of Business, where the students' practices with mobile technology and communication with the university are studied. The implications of the emerging mobile era for corporate communications are also emphasized, especially from the view of organizational legitimacy. Methodology The current study is a single case study conducted at Aalto University School of Business. The research data consisted of eight semi-structured interviews with the school's students. Key findings: The study resulted in four main findings: 1) Users have an incredibly strong relationship with their phones, prior quantitative studies haven't completely clarified the intensity of the relationship. 2) Smartphones are primarily used for communication purposes, while entertainment and informative usage are growing in importance as well. 3) Utilization of smartphones and mobile applications at the case organization are almost non-existent. 4) Lack of successful stakeholder communication through appropriate channels may have implications for the lack of legitimacy. Conclusions: Smartphones and mobile applications are extremely important for their users. The mobile era presents companies with possible legitimacy challenges as stakeholders' social environment changes. Focus on communicating with stakeholders through appropriate channels is key in dealing with this issue and answering to stakeholders' demands. en
dc.format.extent 101
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Legitimacy in the mobile era: student perceptions on smartphones, mobile applications and stakeholder communication en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Johtamisen laitos fi
dc.contributor.department Department of Management Studies en
dc.subject.keyword smartphone
dc.subject.keyword mobile
dc.subject.keyword technology
dc.subject.keyword stakeholder
dc.subject.keyword legitimacy
dc.subject.keyword corporate communication
dc.identifier.urn URN:NBN:fi:aalto-201511055036
dc.type.dcmitype text en
dc.programme.major MSc program in Corporate Communication en
dc.programme.major MSc program in Corporate Communication fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu tutkielma fi
dc.subject.helecon johtaminen
dc.subject.helecon management
dc.subject.helecon organisaatio
dc.subject.helecon organization
dc.subject.helecon viestintä
dc.subject.helecon communication
dc.subject.helecon matkapuhelimet
dc.subject.helecon cellular phones
dc.subject.helecon ohjelmistot
dc.subject.helecon software
dc.subject.helecon mobiilitekniikka
dc.subject.helecon mobile technology
dc.subject.helecon verkostot
dc.subject.helecon networks
dc.subject.helecon Aalto-yliopisto
dc.subject.helecon Aalto University
dc.ethesisid 14139
dc.date.dateaccepted 2015-09-11
dc.location P1 I


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