A longitudinal study on the factors affecting mobile phone switching intensions in the Finnish consumer market

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.author Rantala, Minna
dc.date.accessioned 2015-11-04T13:21:20Z
dc.date.available 2015-11-04T13:21:20Z
dc.date.issued 2014
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/18438
dc.description.abstract Objective: The objective of this thesis is to investigate the behavioral changes regarding consumers' mobile phone switching intentions. Specifically, the aim is to identify the most important reasons determining the switch from one service platform to another and to observe longitudinal shift patterns in this behavior. Different stakeholder perspectives will be taken into account in order to form a comprehensive view on the topic. Methodology: The methodological approach has been set to a qualitative inductive format. The main strength of this approach is that it utilizes empirical findings for building theoretical contribution instead of focusing on mere theory testing. The research focuses on the Finnish consumer sector and the research data was collected during two consecutive years. Findings: The mobile phone switch is typically based on multiple reasons and selection criteria. The success of a mobile brand is not determined by the popularity gained in the technology acceptance stage. Based on the empirical evidence, functional, design, performance and usability related reasons were the most important factors influencing the selection of a mobile phone. The switch occurs most likely because of rational and inevitable reasons. With regard to longitudinal findings, changes could be observed in terms of satisfaction and dissatisfaction with devices owned and in terms of estimations of the past and future switch questions. Shifts in the longitudinal findings were not drastic, but could be expected to shed light on the future development within the industry. en
dc.format.extent 87
dc.language.iso en en
dc.title A longitudinal study on the factors affecting mobile phone switching intensions in the Finnish consumer market en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Tieto- ja palvelutalouden laitos fi
dc.contributor.department Department of Information and Service Economy en
dc.subject.keyword mobile device
dc.subject.keyword service platform
dc.subject.keyword mobile ecosystem
dc.subject.keyword longitudinal research
dc.identifier.urn URN:NBN:fi:aalto-201511055009
dc.type.dcmitype text en
dc.programme.major Information Systems Science en
dc.programme.major Tietojärjestelmätiede fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu tutkielma fi
dc.subject.helecon tietojärjestelmät
dc.subject.helecon information systems
dc.subject.helecon kuluttajakäyttäytyminen
dc.subject.helecon consumer behaviour
dc.subject.helecon matkapuhelimet
dc.subject.helecon cellular phones
dc.subject.helecon ekosysteemit
dc.subject.helecon ecosystems
dc.ethesisid 14112
dc.date.dateaccepted 2014-12-03
dc.location P1 I

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