Business models analysis of Finnish food retailers - Case K-chain, S-chain and Lidl - How to determine right channel to enter grocery retail market as a new supplier with new products in Finland

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.author Hovav, Tomer
dc.date.accessioned 2015-11-04T13:21:07Z
dc.date.available 2015-11-04T13:21:07Z
dc.date.issued 2015
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/18325
dc.description.abstract This thesis is written in sake of understanding the crucial elements for being a successful business in food manufacturing in Finland. In this paper we look at the current food trade market in Finland and then analyze the business models of the three biggest grocery retailers in Finland. We use a business model canvas to understand the business model of the case companies. Therefore this thesis is also a multiple real life case study of three Finnish grocery retailers. The research question tries to determine the right channel to enter grocery retail market for a new supplier with new products in the Finnish market. Moreover, this paper aims to assist Baba Foods (a small food manufacturer) with right strategy on choosing right channel to enter the Finnish grocery market after its one year of operations. For solving the research question we have used interviews with decision makers of various chains and other relevant persons. Additionally, annual reports and journals have been researched to suggest the best channel choice for Baba Foods. Therefore, this study is merely a qualitative research. After this we built up a compatible table to determine right channel for Baba Foods. This compatible table suggested that out of the three biggest grocery retailers K-Chain is the most favorable and suitable retailer and partner for Baba Foods' products. Finally, this study can help also other new and small food manufacturers in various industries to understand the selection process of grocery chains in the food industry in Finland. en
dc.format.extent 73
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Business models analysis of Finnish food retailers - Case K-chain, S-chain and Lidl - How to determine right channel to enter grocery retail market as a new supplier with new products in Finland en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Tieto- ja palvelutalouden laitos fi
dc.contributor.department Department of Information and Service Economy en
dc.subject.keyword business model
dc.subject.keyword business model canvas
dc.subject.keyword Finnish food trade
dc.subject.keyword grocery retailing
dc.subject.keyword food manufacturing
dc.subject.keyword supplier
dc.subject.keyword retailer
dc.subject.keyword K-chain
dc.subject.keyword S-chain
dc.subject.keyword Lidl
dc.subject.keyword Baba Foods
dc.identifier.urn URN:NBN:fi:aalto-201511054896
dc.type.dcmitype text en
dc.programme.major MSc program in Information and Service Management en
dc.programme.major MSc program in Information and Service Management fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu tutkielma fi
dc.subject.helecon palvelut
dc.subject.helecon service
dc.subject.helecon vähittäiskauppa
dc.subject.helecon retail trade
dc.subject.helecon päivittäistavarat
dc.subject.helecon consumer goods
dc.subject.helecon elintarviketeollisuus
dc.subject.helecon food industry
dc.subject.helecon liiketalous
dc.subject.helecon business economics
dc.subject.helecon mallit
dc.subject.helecon models
dc.ethesisid 13999
dc.date.dateaccepted 2015-04-09
dc.location P1 I


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