Do you know your supplier? Reviewing buyer-supplier relationship through communication in the dairy industry: Case: Arla Oy.

 |  Login

Show simple item record

dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en Ihainen, Sonja 2015-11-04T13:21:03Z 2015-11-04T13:21:03Z 2015
dc.description.abstract Objective of the study: The first objective of this thesis was to study how the Arla Finland -collaboration group's milk producers perceive the current communication between them and the collaboration group. The second objective was to study how the communication between these parties could be developed based on the milk producers' opinions and feedback. The study also aimed to contribute especially to the research areas of stakeholder collaboration and communication, and buyer-supplier relationship and communication. Methodology and the Analytical framework: The study employed a mixed-methods research approach. A preliminary semi-structured interview was conducted with the case company, and a questionnaire survey was conducted among the milk producers to collect their opinions and feedback. The analytical framework of this study was developed based on previous literature concentrating on: 1) Communications audits, 2) Stakeholder management and collaboration, 3) Buyer-supplier relationship and communication, and 4) Reputation in the eyes of the suppliers. Findings and Conclusions: Five main findings were identified. First, the milk producers seemed to be satisfied with the current communication with their own contact persons and dairy CEOs. Second, the milk producers seemed to suffer from information underload. Third, the milk producers seemed quite open to the idea of increasing the utilization of digital communication. Fourth, the producers wanted to develop the features and tools in the channels. Fifth, elements of inequality related to the available channel features were identified from data. Based on the findings, the case company should develop their communication with the milk producers to a more open, frequent and faster direction. Also the amount of current information and features in the channels should be increased. en
dc.format.extent 105
dc.language.iso en en
dc.title Do you know your supplier? Reviewing buyer-supplier relationship through communication in the dairy industry: Case: Arla Oy. en
dc.type G2 Pro gradu, diplomityö fi Kauppakorkeakoulu fi School of Business en
dc.contributor.department Johtamisen laitos fi
dc.contributor.department Department of Management Studies en
dc.subject.keyword viestinnän auditointi
dc.subject.keyword communication audit
dc.subject.keyword viestinnän arviointi
dc.subject.keyword communication evaluation
dc.subject.keyword sidosryhmien johtaminen
dc.subject.keyword stakeholder management
dc.subject.keyword sidosryhmäyhteistyö
dc.subject.keyword stakeholder collaboration
dc.subject.keyword ostaja-toimittaja –suhde
dc.subject.keyword buyer-supplier relationship
dc.subject.keyword ostaja-toimittaja –suhteen laatu
dc.subject.keyword relationship quality
dc.subject.keyword maine
dc.subject.keyword reputation
dc.identifier.urn URN:NBN:fi:aalto-201511054867
dc.type.dcmitype text en
dc.programme.major International Business Communication en
dc.programme.major International Business Communication fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu tutkielma fi
dc.subject.helecon viestintä
dc.subject.helecon communication
dc.subject.helecon yritysviestintä
dc.subject.helecon business communication
dc.subject.helecon ostot
dc.subject.helecon industrial purchasing
dc.subject.helecon toimitusketju
dc.subject.helecon supply chain
dc.subject.helecon meijerit
dc.subject.helecon dairies
dc.subject.helecon elintarviketeollisuus
dc.subject.helecon food industry
dc.subject.helecon maine
dc.subject.helecon reputation
dc.ethesisid 13970 2015-06-09
dc.location P1 I

Files in this item

Files Size Format View

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record

Search archive

Advanced Search

article-iconSubmit a publication


My Account