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Monitoring Search Engine Advertising Effectiveness

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.advisor Nuutila, Esko
dc.contributor.author Fefelov, Arseni
dc.date.accessioned 2015-09-18T09:06:36Z
dc.date.available 2015-09-18T09:06:36Z
dc.date.issued 2015-08-24
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/17813
dc.format.extent 61
dc.language.iso en en
dc.title Monitoring Search Engine Advertising Effectiveness en
dc.title Hakukonemainonnan tehokkuuden seuranta verkkoanalytiikan avulla fi
dc.type G2 Pro gradu, diplomityö en
dc.contributor.school Perustieteiden korkeakoulu fi
dc.subject.keyword search engine marketing en
dc.subject.keyword web analytics en
dc.subject.keyword marketing effectiveness en
dc.subject.keyword web metrics en
dc.identifier.urn URN:NBN:fi:aalto-201509184416
dc.programme.major Ohjelmistotekniikka fi
dc.programme.mcode T3001 fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Diplomityö fi
dc.contributor.supervisor Saikkonen, Heikki
dc.programme Tietotekniikan koulutusohjelma fi
local.aalto.openaccess no
dc.rights.accesslevel closedAccess
local.aalto.idinssi 52133
dc.type.publication masterThesis
dc.type.okm G2 Pro gradu, diplomityö

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