Future Prospects in the Chinese Markets and Guidelines for Finnish Companies in Using Design Knowledge as a Tool for Success

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.advisor Nojonen, Matti
dc.contributor.advisor Salimäki, Markku
dc.contributor.author Koponen, Tomi
dc.date.accessioned 2015-06-23T11:15:57Z
dc.date.available 2015-06-23T11:15:57Z
dc.date.issued 2015-06-10
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/16738
dc.description.abstract Purpose – This research aims to reveal business opportunities for Finnish companies through explorative analysis of the Chinese future markets, within the timeframe from present to year 2020. The research uses also design driven approach as a core framework and analytical setting throughout its analysis. The purpose of the design driven approach is to focus more on human- centric approaches rather than following frequently used business centric frameworks. Design/methodology/approach – This study provides a comprehensive overview and an explorative analysis of future prospects of Chinese markets in addition to holistic and general information about tools, methods and mind-sets used under design knowledge framework. The dataset for the study was gathered through various Internet sources, such as academic papers, consulting reports, institutional researches, news and twelve in-depth interviews, and the set was analysed by using the design framework as basis of analytical thinking. Findings – Despite the many challenges, China will have a huge business opportunities in its future, especially within the areas of private consumption, urbanization and sustainable solutions. The biggest difficulty found through the study was Finns immaturity to meet true needs of Chinese markets and thus, the design knowledge provides a suitable framework to start their business enhancement procedures. Research limitations/implications – Although the research contains a broad and wide-ranging overlook, it still lacks the in-depth analysis of narrow sectors under the research topic and therefore the study acts more as a starting point to generate more detailed academic questions and researches rather than being an all-inclusive encyclopedia. In addition, the research examines future issues and it cannot be taken as granted that the shared information will be valid in longer time perspectives and thus the research should be consider more as a projecting analysis. Practical implications – The research acts as a proper starting manual for personnel who are in charge of projects to improve the future performance of Finnish companies. In addition, the research provides a comprehensive information package to all who are interested in design driven approaches and China’s development. Originality/value – This work challenges the traditional business thinking and market analysis by focusing on Chinese future market prospects throughout design driven framework. The study emphasizes the role of the customer as the core entity behind all business actions and therefore the study will share a human-centric approach to discover the tomorrows’ opportunities en
dc.format.extent 118+26
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Future Prospects in the Chinese Markets and Guidelines for Finnish Companies in Using Design Knowledge as a Tool for Success en
dc.type G2 Pro gradu, diplomityö en
dc.contributor.school Perustieteiden korkeakoulu fi
dc.subject.keyword future prospects en
dc.subject.keyword China 2020 en
dc.subject.keyword Design knowledge en
dc.subject.keyword market and growth opportunities en
dc.subject.keyword finnish companies en
dc.subject.keyword business strategy en
dc.identifier.urn URN:NBN:fi:aalto-201506303563
dc.programme.major IDBM International Design Business Management fi
dc.programme.mcode TU3007 fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Diplomityö fi
dc.contributor.supervisor Vartiainen, Matti
dc.programme Master’s Degree Programme in International Design Business Management (IDBM) fi

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