Finnish gambling business operational environment and international gambling firms’ offline operations in government monopoly market

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi Karppinen, Pasi 2011-11-14T11:23:06Z 2011-11-14T11:23:06Z 2008
dc.description.abstract Objectives The research seeks to describe the Finnish gambling business operational environment and its elements from the international gambling firms’ perspective. The aim is to build a framework in which international firms operate and understand how the environment affects and is affected by these firms. Since the research area is novel, emphasis is put on describing and explaining the phenomenon. Methodology Single case study with multiple units of analysis was selected to attain research objectives. Theoretical part comprises of dynamic capabilities theory, which is used to identify the affection of the operational environment on international gambling firms and their attempt to shape the environment. The empirical part consists of an analysis of the dynamic capabilities and the creation of two PESTLE (Political, Economic, Socio-cultural, Technological, Legal, Ethical factors) models developed from document analysis and interviews. This was done to achieve a more comprehensive representation of the operational environment and to get international firms’ viewpoint out to balance the scientific research on this controversial topic. The interviews include six country managers (CM) of full scale gambling firms currently present in Finland and three professional gamblers. Findings Although all the factors were found to somewhat affect the operational environment, the political, technological and legal ones play a larger role. Justification of monopoly reasons combined with money raised for the Government and its tight connections with monopoly firms were discovered main political factors. Internet was found to be the main channel and still the only real option for international firms to offer services. Legal part recognized the conflict between the national law and international firms operating according to the EU legislation leading to an operational environment framework being based on practice. The dynamic capability identified was transformability, which is developed around the firm requirements, enabled by CMs and appear in the firms’ outside-in and spanning processes. en
dc.format.extent 130
dc.language.iso en en
dc.title Finnish gambling business operational environment and international gambling firms’ offline operations in government monopoly market en
dc.type G2 Pro gradu, diplomityö fi Kauppakorkeakoulu fi School of Economics en
dc.contributor.department Department of Marketing and Management en
dc.contributor.department Markkinoinnin ja johtamisen laitos fi
dc.subject.keyword gambling
dc.subject.keyword monopoly market
dc.subject.keyword Lotteries Act
dc.subject.keyword international gambling firm
dc.identifier.urn URN:NBN:fi:aalto-201111151075
dc.type.dcmitype text en
dc.programme.major International Business en
dc.programme.major Kansainvälinen liiketoiminta fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu tutkielma fi
dc.subject.helecon rahapelit
dc.subject.helecon lottery
dc.subject.helecon kansainväliset yhtiöt
dc.subject.helecon international companies
dc.subject.helecon monopolit
dc.subject.helecon monopolies
dc.subject.helecon kansainvälinen
dc.subject.helecon international
dc.ethesisid 12031 2008-12-19
dc.location P1 I

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