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Participation in professional communities: antecedents and outcomes of interpersonal exchange

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.author Kajan, Jukka
dc.date.accessioned 2015-05-06T11:43:07Z
dc.date.available 2015-05-06T11:43:07Z
dc.date.issued 2015
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/15896
dc.description.abstract Objective of the study: The aim of this thesis is to build a comprehensive understanding of professional communities and the dynamics within. This will be done by first examining the antecedents of knowledge sharing between professionals and then focusing to the outcomes of such activity. In addition, the practices of participation focusing on what is shared, where and how, are analyzed. By choosing these approaches the intention is that the thesis would give a good view on the role that the peers and partners in professional communities have when succeeding with career and tasks. In accordance with the exploratory take on this thesis, the purpose is not to form strict generalizations, but rather a solid understanding of the phenomenon. Academically the objective is to approach knowledge sharing with a novel angle by taking it to the professional context. In addition, this thesis aims to contribute to the literature of business networks by bringing a perspective of individual to the analysis. Research method: Two distinct methods for gathering data were employed. Semi-structured interviews were used to cover the meanings that professionals give for professional communities. This data was complemented by using netnographic methods. The interaction between professionals was observed in virtual communities non-obtrusively in its natural setting. The data was analyzed by using procedures of open coding. The data was first conceptualized and then categorized by comparing the characteristics and properties of the concepts. Findings: This thesis provides findings about the premises directing behavior in professional communities. In addition, the research detects the benefits achievable in professional communities and points out how those are exploited. The major finding is that the positions of participants in professional communities affect the perceptions and behavior regarding knowledge sharing the most. This means that informal interaction between representatives of competitors is hindered and open knowledge sharing frozen by rule. In contrary, knowledge sharing may be extremely fruitful between professionals working in different industries. Consequently, avoiding conflicts with company interest is the major barrier for participation. The results of the thesis suggest that with the help of knowledge gained and social capital derived from professional community one can increase efficiency of performance, business possibilities, career opportunities and individual social power. In addition, the contacts with peers can form a safety net decreasing the future risks. The findings suggest that people often opt out from professional interaction because of the possibility to lose valuable knowledge and therefore competitive advantage. However, it is argued that exchanging information may be beneficial if it is given organizational justification. By exploiting the benefits efficiently both individual and the company can receive value. en
dc.format.extent 93
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Participation in professional communities: antecedents and outcomes of interpersonal exchange en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Markkinoinnin laitos fi
dc.contributor.department Department of Marketing en
dc.subject.keyword participation in communities
dc.subject.keyword professional communities
dc.subject.keyword virtual communities
dc.subject.keyword knowledge sharing
dc.subject.keyword knowledge management
dc.subject.keyword social exchange
dc.subject.keyword cooperation in business networks
dc.subject.keyword netnography
dc.identifier.urn URN:NBN:fi:aalto-201505072564
dc.type.dcmitype text en
dc.programme.major Marketing en
dc.programme.major Markkinointi fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu tutkielma fi
dc.subject.helecon markkinointi
dc.subject.helecon marketing
dc.subject.helecon verkostot
dc.subject.helecon networks
dc.subject.helecon yhteisöt
dc.subject.helecon communities
dc.subject.helecon virtuaalitodellisuus
dc.subject.helecon virtual reality
dc.subject.helecon viestintä
dc.subject.helecon communication
dc.subject.helecon asiantuntijat
dc.subject.helecon specialists
dc.subject.helecon yhteistyö
dc.subject.helecon cooperation
dc.ethesisid 13914
dc.date.dateaccepted 2011-12-12
dc.location P1 I
local.aalto.openaccess yes
local.aalto.idthes 13914


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