An empirical study on adoption of mobile money transfer application in Finland

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en Enkovaara, Miikka 2015-02-18T12:06:02Z 2015-02-18T12:06:02Z 2014
dc.description.abstract The objecive of this study was to understand better what factors have the biggest impact on adoption of mobile applications, especially in mobile banking and mobile money transfer application MobilePay. Another objective of the study was to evaluate the possible influence of the adoption channel to the adoption factors. Adoption channels were divided to advertisements and friends/acquintances. The conceptual model used in this study is based on most important models and factors found in the literature review. Initial measurement model included ten factors and four moderating factors, but were decreased to six factors with only one moderating factor due to the reliability issues. The data was gathered through online questionnaire in the autumn of 2014, and it included 77 responses. The data was analyzed with partial least squares- methodology with SmartPLS software. The key findings of this study were the high importance of habit's direct effect on use behavior and two data group different profiles depending on the adoption channel. Habit had the highest impact on the usage, before performance expectancy, effort expectancy and trust. Those who had heard about MobilePay from their friends were even more influenced on habit over usage as those who heard about it from ads focused performance and trust. en
dc.format.extent 66
dc.language.iso en en
dc.title An empirical study on adoption of mobile money transfer application in Finland en
dc.type G2 Pro gradu, diplomityö fi Kauppakorkeakoulu fi School of Business en
dc.contributor.department Tieto- ja palvelutalouden laitos fi
dc.contributor.department Department of Information and Service Economy en
dc.subject.keyword technology adoption
dc.subject.keyword technology acceptance
dc.subject.keyword TAM
dc.subject.keyword UTAUT2
dc.subject.keyword mobile banking
dc.identifier.urn URN:NBN:fi:aalto-201502191867
dc.type.dcmitype text en
dc.programme.major Information Systems Science en
dc.programme.major Tietojärjestelmätiede fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu tutkielma fi
dc.subject.helecon mobiilitekniikka
dc.subject.helecon mobile technology
dc.subject.helecon tietojärjestelmät
dc.subject.helecon information systems
dc.subject.helecon tietotekniikka
dc.subject.helecon information technology
dc.subject.helecon ohjelmistot
dc.subject.helecon software
dc.subject.helecon pankit
dc.subject.helecon banks
dc.subject.helecon taloushallinto
dc.subject.helecon financial management
dc.subject.helecon asenteet
dc.subject.helecon attitudes
dc.subject.helecon kuluttajakäyttäytyminen
dc.subject.helecon consumer behaviour
dc.ethesisid 13821 2014-12-03
dc.location P1 I

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