Business Intelligence (BI) strategy development: a grounded action research

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en Järvinen, Tiia 2014-12-11T09:15:03Z 2014-12-11T09:15:03Z 2014
dc.description.abstract Objectives of the Study: The research objective is to build a framework for the development of BI strategy in accordance with strategic business goals. The study seeks to understand the components of a BI strategy: the strategic alignment between BI and business, the strategy content, the critical success factors and the ideal methodology. Theoretical background and methodology: The theoretical background of the research discusses strategic alignment and information management frameworks. The proposed theoretical framework combines the theories of Strategic Alignment Model by Henderson and Venkatraman (1999) and its extension by Maes (1999) to analyze strategic alignment. The diamond model of information management by Kaario and Peltola (2008) is used to define the BI strategy components. The critical success factors of BI systems by Yeoh and Koronios (2010) and phases of action research by Baskerville and Wood-Harper (1996) manage and structure the development process. As is typical in action research, the theory building and practical problem solving were conducted concurrently. The empirical study is based on data collected in workshops, interviews and steering committee meetings in the case company. Data is analyzed by using the methods of grounded theory: open coding and axial coding. Findings and conclusions: The framework for the development of BI strategy, based on theory and readjusted according to empirical findings, is the main contribution of this thesis. The framework proposes an alteration to the diamond model, which is utilized in explaining the components of BI strategy content. Based on empirical results, one of the components suggested by theory, roles, is revised and relabeled as knowledge. Otherwise, the proposed framework complies with previous research, as theories concerning IT and information management are found significant also in the field of BI. Other conclusions concern the increased communication between information producers and users as a result of BI strategy, the tendency of project participants to emphasize development on short term over long term, and the effect of participants' personal relevance on the results. en
dc.format.extent 134
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Business Intelligence (BI) strategy development: a grounded action research en
dc.type G2 Pro gradu, diplomityö fi Kauppakorkeakoulu fi School of Business en
dc.contributor.department Tieto- ja palvelutalouden laitos fi
dc.contributor.department Department of Information and Service Economy en
dc.subject.keyword Business Intelligence
dc.subject.keyword strategic alignment
dc.subject.keyword action research
dc.subject.keyword grounded theory
dc.identifier.urn URN:NBN:fi:aalto-201412113165
dc.type.dcmitype text en
dc.programme.major Information Systems Science en
dc.programme.major Tietojärjestelmätiede fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu tutkielma fi
dc.subject.helecon tietojärjestelmät
dc.subject.helecon information systems
dc.subject.helecon tietämyksenhallinta
dc.subject.helecon knowledge management
dc.subject.helecon business intelligence
dc.subject.helecon business intelligence
dc.subject.helecon toimintatutkimus
dc.subject.helecon action research
dc.ethesisid 13780 2014-11-03
dc.location P1 I

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