Modularity in services and travel supply chains: travel agency perspective

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en Hartikainen, Heidi 2014-12-03T10:55:37Z 2014-12-03T10:55:37Z 2014
dc.description.abstract Abstract: The field of service modularity, unlike product modularity, is widely new area in the research. Therefore, there is not much knowledge about the modular service architecture. Therefore, this research tries to fill the research gap and find the key characteristics of the modular service architecture. The objective of the thesis is to create more understanding about the service modularity and the modular value chain structure. This research aims to describe the value chain structure from the perspective of the travel agency and link the roles and responsibilities of customer and suppliers to the modular value chain. To address the issue, comparative study with two companies with different level of modular service architecture is selected. The study is conducted as multiple-case study with semi-structured interviews and secondary data research. To analyze the data a theoretical framework is developed that helps to identify the modular service dimensions and the level of the service modularity. The findings suggest that the highly modular value chain has three important characteristics. The first one is the wide collaboration with customer and co-creation of service offerings. The second one is the long-term relationship with the suppliers. The final characteristic is the continuous two-way communication with its suppliers and customers that enables the responsive and flexible service structure. These findings are formulated as hypotheses that should be further tested with quantitative methods. en
dc.format.extent 106
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Modularity in services and travel supply chains: travel agency perspective en
dc.type G2 Pro gradu, diplomityö fi Kauppakorkeakoulu fi School of Business en
dc.contributor.department Tieto- ja palvelutalouden laitos fi
dc.contributor.department Department of Information and Service Economy en
dc.subject.keyword Service Modularity
dc.subject.keyword Tourism Industry
dc.subject.keyword Supply Chain Management
dc.subject.keyword Interfaces
dc.identifier.urn URN:NBN:fi:aalto-201412043145
dc.type.dcmitype text en
dc.programme.major Logistics en
dc.programme.major Logistiikka fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu tutkielma fi
dc.subject.helecon tietotalous
dc.subject.helecon knowledge economy
dc.subject.helecon palvelut
dc.subject.helecon service
dc.subject.helecon matkailu
dc.subject.helecon tourism
dc.subject.helecon toimialat
dc.subject.helecon business branches
dc.subject.helecon toimitusketju
dc.subject.helecon supply chain
dc.ethesisid 13762 2014-10-08
dc.location P1 I

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