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Co-creating an engaging brief for packaging development: Case of a large confectionery company in Finland.

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.advisor Lee, Jung-Joo
dc.contributor.author Dianoff, Tony Esaias
dc.date.accessioned 2014-11-21T10:40:37Z
dc.date.available 2014-11-21T10:40:37Z
dc.date.issued 2014
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/14472
dc.description.abstract As the market competition is getting more and more fierce locally and globally, many companies try to find new ways of attracting specifically targeted customers through their products and packaging. Many consumer goods companies invest and put a great deal of effort into research to better understand these targeted consumers. Research results provide data that normally provides a foundation that forms a brief for designers. Unfortunately these more traditional and favoured methods of constructing a brief have some shortcomings with regards to limitation of conveying valuable findings and are potentially hindering the process for designers and design teams to work effectively. As a result, many essential factors that could be important for the design task might be left out in the process of constructing and delivering the brief. This thesis explores how a designer could play a key stakeholders role in creating a brief at the early stages of the development through the case study of a packaging development process. The case study was done for Fazer, which is the leading confectionery company in Finland. The focus was to explore briefing processes and to utilise ‘co-creation’ as a tool to gather insights from targeted consumers. By doing so, a designer can use the insights to develop a design brief together with a client. Eventually this study presents the process of using co-creation and co-design methods to create a design brief for a packaging design assignment. en
dc.format.extent 80
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Co-creating an engaging brief for packaging development: Case of a large confectionery company in Finland. en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Taiteiden ja suunnittelun korkeakoulu fi
dc.contributor.school School of Arts, Design and Architecture en
dc.contributor.department Muotoilun laitos fi
dc.subject.keyword design brief en
dc.subject.keyword briefing en
dc.subject.keyword co-creation en
dc.subject.keyword co-design en
dc.identifier.urn URN:NBN:fi:aalto-201411223039
dc.type.ontasot Master's thesis en
dc.type.ontasot Maisterin opinnäyte fi
dc.contributor.supervisor McGrory, Peter
dc.programme fi

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