Demand modeling for mobile app stores

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.advisor Finley, Benjamin
dc.contributor.author Mobarek, Ahmed
dc.date.accessioned 2014-09-01T07:46:12Z
dc.date.available 2014-09-01T07:46:12Z
dc.date.issued 2014-08-25
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/13920
dc.description.abstract Smartphones have reached a relatively high market share of the mobile market, creating new market opportunities. As a result, different stakeholders are investing in the mobile industry attempting to generate a higher revenue share. Hence, competition between various mobile device manufacturers has increased, as they compete for customers. These device manufacturers have created their own ecosystems, trying to lock-in their customers. These ecosystems include the application (app) stores providing services for mobile users. Currently, the two leading app stores are the Apple App Store and Google Play. Similarly, the competition exists among app developers of both stores. Therefore, it is vital to understand the user demands to design a successful app is popular in these stores. This thesis identifies successful app categories for both app stores from the perspective of an app developer. It adopts basic descriptive analysis for the dataset provided during September and October 2013 regarding the US and Finnish markets. Furthermore, it introduces a probabilistic graphical model based on Bayesian Network, aiming to understand the dynamics of mobile app stores. The thesis defines the success indicator for each category of apps, and then compares the results of both app stores. The top successful app categories in the US market include Social Networking, Productivity, Music, Finance, Education, Sports, Entertainment, and Travel. The corresponding app categories in Finland include Social Networking, Finance, Education, Music, Productivity, Entertainment, Photos and Video, Lifestyle, Games, and News. The thesis concludes that Google Play has higher success indicators than Apple App Store both in US and Finnish markets. Additionally, the success indicator is higher for free apps compared to paid apps. The results of this research contribute to recommendations for developers, during the development and publishing stages of an app, as well as building marketing strategies for mobile apps. Furthermore, it suggests a framework to identify successful apps in mobile app stores. en
dc.format.extent 71+9
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Demand modeling for mobile app stores en
dc.type G2 Pro gradu, diplomityö en
dc.contributor.school Sähkötekniikan korkeakoulu fi
dc.subject.keyword app en
dc.subject.keyword mobile app stores en
dc.subject.keyword Apple App Store en
dc.subject.keyword Google Play en
dc.subject.keyword app developers en
dc.subject.keyword Bayesian Network en
dc.identifier.urn URN:NBN:fi:aalto-201409012570
dc.programme.major Network Economics fi
dc.programme.mcode ETA3003 fi
dc.type.ontasot Diplomityö fi
dc.type.ontasot Master's thesis en
dc.contributor.supervisor Kilkki, Kalevi
dc.programme TLT - Master’s Programme in Communications Ecosystem fi
dc.location P1 fi


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