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Magazine design: How to affect a reader's values?

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.advisor Töyry, Maija
dc.contributor.author Muchenikova, Anna
dc.date.accessioned 2014-08-07T05:51:55Z
dc.date.available 2014-08-07T05:51:55Z
dc.date.issued 2014
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/13751
dc.description.abstract This thesis investigates how publication design can be used to communicate the values of the organization in order to motivate readers. It explores existing practices, identifies challenges and opportunities related to magazine design as communication tool. The work specifically studies design process, exploring the transitional moment of transmitting ideas and concepts into visuals, what affects the designer when making design decisions and how editorial design performs when done and published. The thesis is grounded in the methodological framework of Me- dia Concept design tool developed by Maija Töyry and empathic design methods. The thesis research was carried out during creation of the Ympäristö magazine issued by the Finnish Ministry of the Envi- ronment and The Finnish Environment Institute. Overall, the new visual identity and 5 issues of the magazine were designed by the author. The thesis discusses the identified challenges and opportunities of magazine to affect a reader's values. Further, it presents short checklist of points to consider in order to achieve the goal. en
dc.format.extent 68
dc.language.iso en en
dc.title Magazine design: How to affect a reader's values? en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Taiteiden ja suunnittelun korkeakoulu fi
dc.contributor.school School of Arts, Design and Architecture en
dc.contributor.department Median laitos fi
dc.subject.keyword editorial design en
dc.subject.keyword magazine design en
dc.subject.keyword media concept design en
dc.subject.keyword publication design en
dc.subject.keyword layout en
dc.identifier.urn URN:NBN:fi:aalto-201408122387
dc.type.ontasot Master's thesis en
dc.type.ontasot Maisterin opinnäyte fi
dc.contributor.supervisor Heinänen, Saku
dc.programme fi

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