Organizing for business-NPO engagements: strategies and responsibilities - A Case Study of Cargotec and Kemira

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi Vuorinen, Tiina 2011-11-14T11:22:55Z 2011-11-14T11:22:55Z 2008
dc.description.abstract Business-non-profit engagements in the context of corporate responsibility are of growing interest and importance in today’s business world. Not only are companies paying more attention to the area as part of their corporate responsibility agendas, but stakeholders are also demanding for increased attention of the field. As research on the area is still relatively incomplete, the focus on business-non-profit engagements is easily justifiable for the study at hand. The objective of the study is to uncover the strategies and responsibilities of companies in their management of non-profit engagements through two case studies, further extending these to implications relevant also to non-profit organizations. The study reveals how companies organize their non-profit engagements and what they, together with non-profit organizations, can draw from the discussion. en
dc.format.extent 89
dc.language.iso en en
dc.title Organizing for business-NPO engagements: strategies and responsibilities - A Case Study of Cargotec and Kemira en
dc.type G2 Pro gradu, diplomityö fi Kauppakorkeakoulu fi School of Economics en
dc.contributor.department Department of Marketing and Management en
dc.contributor.department Markkinoinnin ja johtamisen laitos fi
dc.subject.keyword corporate responsibility
dc.subject.keyword yhteiskuntavastuu
dc.identifier.urn URN:NBN:fi:aalto-201111151047
dc.type.dcmitype text en
dc.programme.major Marketing en
dc.programme.major Markkinointi fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu tutkielma fi
dc.subject.helecon yritykset
dc.subject.helecon companies
dc.subject.helecon yhteistyö
dc.subject.helecon cooperation
dc.subject.helecon non profit
dc.subject.helecon non-profit organizations
dc.subject.helecon yhteiskuntavastuu
dc.subject.helecon corporate responsibility
dc.ethesisid 12003 2008-02-10
dc.location P1 I

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