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Managing the creative chaos - Processes to the rescue at Parcero Marketing Partners Oy

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.advisor Rajanti, Taina
dc.contributor.author Seikkula, Heta
dc.date.accessioned 2014-06-19T06:40:16Z
dc.date.available 2014-06-19T06:40:16Z
dc.date.issued 2014
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/13411
dc.description.abstract Design as a creative activity requires flexible processes for its iterative and challenge-seeking nature. Simultaneously, project management focuses on effectiveness for to reach set business goals. To combine these two substantial aspects for current design work happening in the creative economy is somewhat a challenge, but essential. In this thesis I explore features that apply to service design and design thinking as well as familiarize a suitable managerial approach for the attributes, in order to conduct an applicable service delivery process for a startup agency working in the field of digital marketing. en
dc.format.extent 70 + 6
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Managing the creative chaos - Processes to the rescue at Parcero Marketing Partners Oy en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Taiteiden ja suunnittelun korkeakoulu fi
dc.contributor.school School of Arts, Design and Architecture en
dc.contributor.department Taiteen laitos fi
dc.subject.keyword service design en
dc.subject.keyword design thinking en
dc.subject.keyword project management en
dc.subject.keyword design management en
dc.subject.keyword process management en
dc.identifier.urn URN:NBN:fi:aalto-201406192146
dc.type.ontasot Master's thesis en
dc.type.ontasot Maisterin opinnäyte fi
dc.contributor.supervisor Rajanti, Taina
dc.programme fi

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