International fashion trade shows as knowledge creation platforms for Finnish microenterprises

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en Cheng, Heidi 2014-05-22T07:09:44Z 2014-05-22T07:09:44Z 2014
dc.description.abstract Objective of the Study: The prevailing view in the literature is that trade shows act as a platform for promotional and selling activities. However, there is increased recognition that trade shows are more sources of information and contacts than places where purchases are made and thus act as an organizational context for learning and interaction. In this study, the organizational knowledge creation process of microenterprises exhibiting in fashion trade shows are explored. Specifically, this thesis examines trade shows as knowledge creation platforms and how knowledge processes are manifested through different trade show activities. Research Method: The research, qualitative in nature, was developed by employing two methods of gathering data. Semi-structured interviews were conducted to gain understanding of the trade show experience from the viewpoint of exhibitors and visitors as well as the knowledge creation and sharing processes related to the trade shows. This data was complemented by ethnographic methods employed at international B2B fashion trade shows during Paris, Copenhagen and New York Fashion Week, where fashion trade show participants were observed. Findings: The study shows that knowledge is created through observing and interpreting the trade show environment and other actors within it. Moreover, knowledge processes are embedded in the informal social interaction that takes place at trade shows. Here, the participants absorb and adopt industry specific practices and routines through the physical proximity with other industry actors. The role of exhibiting at trade shows evolves alongside with the development of the company: trade show participation is integral in the early stages of the brand development as trade shows are a representation of fashion markets where each actor of the industry re-establishes themselves, making exhibiting at a trade show both the medium and the message. en
dc.format.extent 105
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title International fashion trade shows as knowledge creation platforms for Finnish microenterprises en
dc.type G2 Pro gradu, diplomityö fi Kauppakorkeakoulu fi School of Business en
dc.contributor.department Johtamisen ja kansainvälisen liiketoiminnan laitos fi
dc.contributor.department Department of Management and International Business en
dc.subject.keyword trade shows
dc.subject.keyword fashion
dc.subject.keyword microenterprises
dc.subject.keyword knowledge management
dc.subject.keyword knowledge creation
dc.identifier.urn URN:NBN:fi:aalto-201405221905
dc.type.dcmitype text en
dc.programme.major International Design Business Management (IDBM) en
dc.programme.major International Design Business Management (IDBM) fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu tutkielma fi
dc.subject.helecon design management
dc.subject.helecon design management
dc.subject.helecon liiketalous
dc.subject.helecon business economics
dc.subject.helecon muoti
dc.subject.helecon fashion
dc.subject.helecon myynti
dc.subject.helecon sales
dc.subject.helecon pienyritykset
dc.subject.helecon small businesses
dc.subject.helecon tietämyksenhallinta
dc.subject.helecon knowledge management
dc.subject.helecon tietotalous
dc.subject.helecon knowledge economy
dc.ethesisid 13557 2014-02-07
dc.location P1 I fi

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