The business model and foreign market entry mode choice of crowdsourcing service providers: a case study of a multinational witkey service provider

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.author You, Weimu
dc.date.accessioned 2014-03-17T07:42:50Z
dc.date.available 2014-03-17T07:42:50Z
dc.date.issued 2014
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/12747
dc.description.abstract Objectives of the Study: Crowdsourcing service providers, specifically witkey service providers are increasingly striving for international markets to survive the market saturation and fierce competition in the witkey industry in China. The objective of this thesis is to examine the business model of witkey service providers, and find out how witkey service providers can expand their business and enter other geographical areas. Academic background and methodology: This thesis is constructed by three steps: Firstly, a literature review was conducted to define the background of fairly academically researched areas of crowdsourcing, business model and foreign market entry mode choice of e-business companies. As a result, a tentative theoretical framework of how e-business companies can enter foreign market was proposed. More clearly, the components of the framework consist of e-business model ontology as well as the feasible foreign market entry modes of e-business companies identified by extant studies. Secondly, an empirical research was conducted: in-depth interviews were conducted with interviewees from the case company, so as to answer the research questions defined in the first place. Finally, an analysis based on empirical findings is given and conclusions are drawn. Findings and conclusions: The primary finding of this study is crowdsourcing service providers, specifically witkey service providers can enter other geographical areas via partnership, by establishing subsidiaries in the local markets and using localized websites. The secondary finding of this thesis is the business model of crowdsourcing service providers, specifically witkey service provider. The business rationale of witkey is to provide a platform mediated two-sided network which specific knowledge is provided from one side to solve creative tasks for a monetary reward granted by the other side. Keywords Crowdsourcing, Witkey, Business model, e-Business model ontology, Foreign market entry mode en
dc.format.extent 99
dc.language.iso en en
dc.title The business model and foreign market entry mode choice of crowdsourcing service providers: a case study of a multinational witkey service provider en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Tieto- ja palvelutalouden laitos fi
dc.contributor.department Department of Information and Service Economy en
dc.subject.keyword Crowdsourcing
dc.subject.keyword Witkey
dc.subject.keyword Business model
dc.subject.keyword e-Business model ontology
dc.subject.keyword Foreign market entry mode
dc.identifier.urn URN:NBN:fi:aalto-201403171567
dc.type.dcmitype text en
dc.programme.major Information Systems Science en
dc.programme.major Tietojärjestelmätiede fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu tutkielma fi
dc.subject.helecon tietojärjestelmät
dc.subject.helecon information systems
dc.subject.helecon crowd sourcing
dc.subject.helecon crowd sourcing
dc.subject.helecon liiketalous
dc.subject.helecon business economics
dc.subject.helecon mallit
dc.subject.helecon models
dc.subject.helecon market entry
dc.subject.helecon market entry
dc.subject.helecon kansainvälinen
dc.subject.helecon international
dc.ethesisid 13526
dc.date.dateaccepted 2014-01-16
dc.location P1 I fi


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