Zipiko User Experience

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.author Attardi, Stefano
dc.date.accessioned 2014-02-12T12:27:07Z
dc.date.available 2014-02-12T12:27:07Z
dc.date.issued 2009
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/12478
dc.description.abstract Zipiko is a mobile-enabled web service designed to facilitate sharing social plans with friends and organize spontaneous get-togethers. It was develloped between March and December 2008, initially as a collaboration between Media Lab Helsinki students, later as the main project at Helsinki startup Zipipop. I will analyze in detail the processes, techniques and challenges related to designing user experiences for the web in general and the mobile web in particular. I will describe how various design tools (paper prototyping, software prototyping, mockups, user testing, site metrics, split testing) were used to address the different parts of the user experience (user needs, functional specifications, interaction design, information design, interface design, visual design). .I will discuss the solutions adopted in the light of user test results and user feedback. Zipiko received consistently positive feedback, but it failed to attract regular users. I will discuss some of the possible reasons for this disconnect. Launching a social web service in a time of changing mobile landscape, of the rise of Facebook as the main social media destination, and of economic crisis, proved to be very challenging. en
dc.format.extent 103
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Zipiko User Experience en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Taiteiden ja suunnittelun korkeakoulu fi
dc.contributor.school School of Arts, Design and Architecture en
dc.contributor.department Media Lab en
dc.contributor.department Medialaboratorio fi
dc.subject.keyword User experience en
dc.subject.keyword interaction design en
dc.subject.keyword software prototyping en
dc.subject.keyword interface design en
dc.subject.keyword mobile web en
dc.subject.keyword social media en
dc.subject.keyword software prototyping en
dc.subject.keyword visual design en
dc.identifier.urn URN:NBN:fi:aalto-201312108079
dc.type.ontasot Master's thesis en
dc.type.ontasot Maisterin opinnäyte fi
dc.contributor.supervisor Fabritius, Jon
dc.programme Uuden median maisteriohjelma fi


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