The interaction between digital marketing communication and customer loyalty: an integrative model and research propositions

Merisavo, Marko

dc.contributor	Aalto-yliopisto	fi
dc.contributor	Aalto University	en
dc.contributor.author	Merisavo, Marko
dc.date.accessioned	2014-02-05T12:31:32Z
dc.date.available	2014-02-05T12:31:32Z
dc.date.issued	2008
dc.identifier.isbn	978-952-488-266-8
dc.identifier.issn	1235-5674
dc.identifier.uri	https://aaltodoc.aalto.fi/handle/123456789/12359
dc.format.mimetype	application/pdf
dc.language.iso	en	en
dc.publisher	Helsinki: Helsinki School of Economics
dc.relation.ispartofseries	Working papers / Helsingin kauppakorkeakoulu W, 452
dc.title	The interaction between digital marketing communication and customer loyalty: an integrative model and research propositions	en
dc.type	D4 Julkaistu kehittämis- tai tutkimusraportti tai -selvitys	fi
dc.contributor.school	School of Business	en
dc.contributor.school	Kauppakorkeakoulu	fi
dc.identifier.urn	URN:ISBN:978-952-488-266-8
dc.type.dcmitype	text	en
dc.subject.helecon	markkinointi
dc.subject.helecon	mainonta
dc.subject.helecon	kuluttajakäyttäytyminen
dc.subject.helecon	marketing
dc.subject.helecon	advertising
dc.subject.helecon	consumer behaviour

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