The interaction between digital marketing communication and customer loyalty: an integrative model and research propositions

Merisavo, Marko

The interaction between digital marketing communication and customer loyalty: an integrative model and research propositions



Title:	The interaction between digital marketing communication and customer loyalty: an integrative model and research propositions
Author(s):	Merisavo, Marko
Date:	2008
Language:	en
ISBN:	978-952-488-266-8
Series:	Working papers / Helsingin kauppakorkeakoulu W, 452
ISSN:	1235-5674
Controlled terms:	markkinointi, mainonta, kuluttajakäyttäytyminen, marketing, advertising, consumer behaviour
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