Choosing the best pricing model: Understanding the influence of pricing structures on brand perception and profitability - A case study of a SaaS company entering the Finnish chatbot market



Title:	Choosing the best pricing model: Understanding the influence of pricing structures on brand perception and profitability - A case study of a SaaS company entering the Finnish chatbot market Parhaan hinnoittelumallin valinta: Hinnoittelurakenteiden vaikutusten ymmärtäminen brändin havaitsemiseen ja kannattavuuteen - Tapaustutkimus SaaS-yrityksen markkinoilletulosta Suomen chatbot-markkinoilla
Author(s):	Orhanen, Ville
Date:	2023
Language:	en
Pages:	68
Department:	Johtamisen laitos
Degree programme:	Management and International Business (MIB)
Thesis advisor(s):	Peixoto, Inês
Keywords:	pricing models, revenue models, SaaS, brand image, product nature, funding, chatbots, chatbot pricing
Location:	P1 I \| Archive OEV
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Permanent link to this item: http://urn.fi/URN:NBN:fi:aalto-202308204940 Email this Export to RefWorks QR Code Print BibTex Tweet