The influence of Instagram reel atmospherics on consumer attitudes
through mental imagery and anticipated pleasure in the context of women`s fashion



Title:	The influence of Instagram reel atmospherics on consumer attitudes through mental imagery and anticipated pleasure in the context of women`s fashion
Author(s):	Hannila, Mia
Date:	2023
Language:	en
Pages:	97 + 4
Department:	Markkinoinnin laitos
Degree programme:	Marketing
Thesis advisor(s):	Asikainen, Sanna-Katriina; Paasonen, Petra
Keywords:	atmospherics, mental imagery, vividness, anticipated pleasure, attitudes
Location:	P1 I \| Archive OEV
» Show full item record
Permanent link to this item: http://urn.fi/URN:NBN:fi:aalto-202306183887 Email this Export to RefWorks QR Code Print BibTex Tweet