Chatbots for marketing: benefits, challenges, and ways to improve the impact

Rusanen, Rose

Chatbots for marketing: benefits, challenges, and ways to improve the impact



Title:	Chatbots for marketing: benefits, challenges, and ways to improve the impact
Author(s):	Rusanen, Rose
Date:	2023
Language:	en
Pages:	33
Department:	Markkinoinnin laitos
Degree programme:	Markkinointi
Thesis advisor(s):	Mikkonen, Ilona
Keywords:	chatbots, smart bots, interactive agents, digital assistants, marketing tool, marketing strategy, customer satisfaction
Full text:	Access to full text
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