Event Marketing as a Tool to Strengthen Business Competitiveness for Fashion Brands: thecase of Paris Fashion Week SS23

Ly, Khai

Event Marketing as a Tool to Strengthen Business Competitiveness for Fashion Brands: thecase of Paris Fashion Week SS23



Title:	Event Marketing as a Tool to Strengthen Business Competitiveness for Fashion Brands: thecase of Paris Fashion Week SS23
Author(s):	Ly, Khai
Date:	2023
Language:	en
Pages:	52+1
Department:	Mikkelin kampus
Degree programme:	(Mikkeli) Bachelor’s Program in International Business
Thesis advisor(s):	Mirońska, Dominika
Keywords:	event marketing, competitive advantages, stakeholder management, fashion week, internet, communication technology
Full text:	Access to full text
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