A Comparasion of Brand Management in the Automobile Industry in Different Market Segments

Gheorghiu, Vlad

A Comparasion of Brand Management in the Automobile Industry in Different Market Segments



Title:	A Comparasion of Brand Management in the Automobile Industry in Different Market Segments Autoteollisuuden brändinhallinnan vertailu eri markkinasegmenteissä
Author(s):	Gheorghiu, Vlad
Date:	2023
Language:	en
Pages:	67
Department:	Mikkelin kampus
Degree programme:	(Mikkeli) Bachelor’s Program in International Business
Thesis advisor(s):	Simek, Patrick
Keywords:	Brand management, Automobile industry, brand, value, market segment
Full text:	Access to full text
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