Natural wine labels as mediators of brand imagery: How cultural categories inform the label design of natural wine brands



Title:	Natural wine labels as mediators of brand imagery: How cultural categories inform the label design of natural wine brands Naturalviinietiketit brändikuvan välittäjinä: Miten kulttuuriset kategoriat ohjaavat naturalviinibrändien etikettien graafista suunnittelua
Author(s):	Meronen, Unto
Date:	2023
Language:	en
Pages:	53 + 47
Department:	Markkinoinnin laitos
Degree programme:	Marketing
Thesis advisor(s):	Blakaj, Hedon
Keywords:	marketing, branding, label design, package design, natural wines, millennials
Location:	P1 I \| Archive OEV
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Permanent link to this item: http://urn.fi/URN:NBN:fi:aalto-202305143085 Email this Export to RefWorks QR Code Print BibTex Tweet