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Funding Information: Several initiatives and investments also supported by the LEP helped of regional actors. Humber LEP supported Hull's becoming the cultural city of 2017. Lord Haskins, Chair of the Humber LEP, said that Hull becoming the cultural city, together with ‘the wider regional economic regeneration as part of the Humber's Energy Estuary, has the potential to act as a catalyst to change perceptions and, in turn, the region's fortunes’ (Humber LEP, 2013b ). For instance, the Hull Blitz Trail project regenerated the landscape. It helped ‘trigger memories for insiders, who have a shared common past, and at the same time, […] represent shared pasts to outsiders who might be interested in knowing about them in the present’ (Tomlinson, 2020 , p. 2). improve the place attachment Publisher Copyright: © 2023 The Authors. R&D Management published by RADMA and John Wiley & Sons Ltd.