Social Media Influencers as a Strategic Element of Brand Communication Programs; What Part Do Influencers Play In Brading?

Koivumäki, Minni

dc.contributor	Aalto University	en
dc.contributor	Aalto-yliopisto	fi
dc.contributor.advisor	Blakaj, Hedon
dc.contributor.author	Koivumäki, Minni
dc.date.accessioned	2023-03-19T17:01:24Z
dc.date.available	2023-03-19T17:01:24Z
dc.date.issued	2022
dc.identifier.uri	https://aaltodoc.aalto.fi/handle/123456789/120126
dc.format.extent	35+6
dc.format.mimetype	application/pdf	en
dc.language.iso	en	en
dc.title	Social Media Influencers as a Strategic Element of Brand Communication Programs; What Part Do Influencers Play In Brading?	en
dc.type	G1 Kandidaatintyö	fi
dc.contributor.school	Kauppakorkeakoulu	fi
dc.contributor.school	School of Business	en
dc.contributor.department	Markkinoinnin laitos	fi
dc.subject.keyword	social media influencers	en
dc.subject.keyword	brand equity	en
dc.subject.keyword	customer based brand equity	en
dc.subject.keyword	marketing mix	en
dc.identifier.urn	URN:NBN:fi:aalto-202303192452
dc.type.ontasot	Bachelor's thesis	en
dc.type.ontasot	Kandidaatintyö	fi
dc.programme	Markkinointi	en

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