Social Media Influencers as a Strategic Element of Brand Communication Programs; What Part Do Influencers Play In Brading?

Koivumäki, Minni

Social Media Influencers as a Strategic Element of Brand Communication Programs; What Part Do Influencers Play In Brading?



Title:	Social Media Influencers as a Strategic Element of Brand Communication Programs; What Part Do Influencers Play In Brading?
Author(s):	Koivumäki, Minni
Date:	2022
Language:	en
Pages:	35+6
Department:	Markkinoinnin laitos
Degree programme:	Markkinointi
Thesis advisor(s):	Blakaj, Hedon
Keywords:	social media influencers, brand equity, customer based brand equity, marketing mix
Full text:	Access to full text
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