Customer lifetime value prediction and customer segmentation in online retail

dc.contributor	Aalto University	en
dc.contributor	Aalto-yliopisto	fi
dc.contributor.advisor	Malo, Pekka
dc.contributor.author	Sallinen, Atte
dc.date.accessioned	2023-03-19T17:01:19Z
dc.date.available	2023-03-19T17:01:19Z
dc.date.issued	2023
dc.identifier.uri	https://aaltodoc.aalto.fi/handle/123456789/120125
dc.format.extent	52
dc.language.iso	en	en
dc.title	Customer lifetime value prediction and customer segmentation in online retail	en
dc.title	Asiakkaan elinkaaren arvon ennustaminen ja asiakkaan segmentointi verkkokaupassa	fi
dc.type	G2 Pro gradu, diplomityö	fi
dc.contributor.school	Kauppakorkeakoulu	fi
dc.contributor.school	School of Business	en
dc.contributor.department	Tieto- ja palvelujohtamisen laitos	fi
dc.subject.keyword	customer lifetime value	en
dc.subject.keyword	prediction	en
dc.subject.keyword	segmentation	en
dc.subject.keyword	machine learning	en
dc.identifier.urn	URN:NBN:fi:aalto-202303192451
dc.type.ontasot	Master's thesis	en
dc.type.ontasot	Maisterin opinnäyte	fi
dc.programme	Information and Service Management (ISM)	en
dc.location	P1 I	fi
local.aalto.electroniconly	yes
local.aalto.openaccess	no