Customer lifetime value prediction and customer segmentation in online retail



Title:	Customer lifetime value prediction and customer segmentation in online retail Asiakkaan elinkaaren arvon ennustaminen ja asiakkaan segmentointi verkkokaupassa
Author(s):	Sallinen, Atte
Date:	2023
Language:	en
Pages:	52
Department:	Tieto- ja palvelujohtamisen laitos
Degree programme:	Information and Service Management (ISM)
Thesis advisor(s):	Malo, Pekka
Keywords:	customer lifetime value, prediction, segmentation, machine learning
Location:	P1 I \| Archive OEV
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Permanent link to this item: http://urn.fi/URN:NBN:fi:aalto-202303192451 Email this Export to RefWorks QR Code Print BibTex Tweet