Consumers' perceptions of Finnish fashion brands - Sustainability and country of origin perspectives



Title:	Consumers' perceptions of Finnish fashion brands - Sustainability and country of origin perspectives Kuluttajien käsitykset suomalaisista muotibrändeistä - Vastuullisuus ja alkuperämaa näkökulmat
Author(s):	Pöyhönen, Monna
Date:	2023
Language:	en
Pages:	73+3
Department:	Markkinoinnin laitos
Degree programme:	Marketing
Thesis advisor(s):	Kajalo, Sami
Keywords:	country of origin, sustainability, fashion marketing, branding
Location:	P1 I \| Archive OEV
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Permanent link to this item: http://urn.fi/URN:NBN:fi:aalto-202303122361 Email this Export to RefWorks QR Code Print BibTex Tweet