The road ahead is digital for innovation management and there is no way back

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Title:	The road ahead is digital for innovation management and there is no way back
Author(s):	Wetzels, Martinus
Date:	2021-03
Language:	en
Pages:	3 245-247
Department:	Department of Marketing
Series:	Journal of Product Innovation Management, Volume 38, issue 2
ISSN:	0737-6782
DOI-number:	10.1111/jpim.12571
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Citation: Wetzels , M 2021 , ' The road ahead is digital for innovation management and there is no way back ' , Journal of Product Innovation Management , vol. 38 , no. 2 , pp. 245-247 . https://doi.org/10.1111/jpim.12571

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