Discovering the potential of customer accounting: a case study of company X

Koskinen, Antti

Discovering the potential of customer accounting: a case study of company X



Title:	Discovering the potential of customer accounting: a case study of company X Asiakaslaskennan potentiaalin selvittäminen - case-tutkimus kohdeyhtiöstä X
Author(s):	Koskinen, Antti
Date:	2023
Language:	en
Pages:	24 + 8
Department:	Laskentatoimen laitos
Degree programme:	Laskentatoimi
Thesis advisor(s):	Vaivio, Juhani
Keywords:	customer accounting, customer profitability analysis, customer lifetime valuation, customer equity
Full text:	Access to full text
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