The drivers to product allocation management: A managerial perspective to allocation decision-making

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi Lyytinen Otayza, Paulo 2014-01-08T06:27:49Z 2014-01-08T06:27:49Z 2013
dc.description.abstract Objective of the study The research objective of this study is to determine what are the drivers of product allocation decision making among Multinational Corporations' (MNC) headquarters. Academic background and methodology The topic of product allocation management has multiple facets in extant academic literature, with the most directly related being supply chain management under order fulfillment and push & pull- based Available-To-Promise (ATP) methods. Due to the increasingly competitive and dynamic environment that organizations face today, supply chains require integration and coordination in order to meet dynamic customer demands - a top priority in business agendas today. Under a supply constrained mode, not all demand can be fulfilled and therefore an allocation process is triggered. This study's contention is that there are more factors at play in this decision making process than solely the documented push & pull-based ATP methods in the literature. The review of literature and the undertaken qualitative interview based methodology intends on pursuing this question in congruence with the research objective. Findings and conclusions Constrained supply is rarely allocated on a First-Come-First-Served (FCFS) basis or evenly distributed - because such even distributions assume all markets and final customers are equal. In general business practice, such is not the case. To elaborate on this further, the gathered findings suggest that profit maximization is the ultimate objective for allocations, but there are multiple instances where other dimensions such as a foothold strategy or customer reputability overrule short term profitability. This supports the contention that allocation decisions incorporate both technical factors and managerial factors. Additionally, the core driver of such decisions is the organizational strategic priorities at the time of the allocation. en
dc.format.extent 102
dc.language.iso en en
dc.title The drivers to product allocation management: A managerial perspective to allocation decision-making en
dc.type G2 Pro gradu, diplomityö fi Kauppakorkeakoulu fi School of Business en
dc.contributor.department Department of Management and International Business en
dc.contributor.department Johtamisen ja kansainvälisen liiketoiminnan laitos fi
dc.subject.keyword Product allocation management
dc.subject.keyword Demand fulfillment
dc.subject.keyword Push & pull-based ATP
dc.subject.keyword Resource allocation management
dc.subject.keyword Managerial decision making
dc.subject.keyword Attention based view of the firm
dc.identifier.urn URN:NBN:fi:aalto-201401081028
dc.type.dcmitype text en
dc.programme.major International Business en
dc.programme.major Kansainvälinen liiketoiminta fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu tutkielma fi
dc.subject.helecon kansainväliset yhtiöt
dc.subject.helecon international companies
dc.subject.helecon tuotteet
dc.subject.helecon products
dc.subject.helecon jakelu
dc.subject.helecon distribution
dc.subject.helecon kysyntä
dc.subject.helecon demand
dc.subject.helecon päätöksenteko
dc.subject.helecon decision making
dc.ethesisid 13414 2013-09-06
dc.location P1 I

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