Brand loyalty, its benefits to companies, and ways to build and maintain it

Sertti, Tiia

Brand loyalty, its benefits to companies, and ways to build and maintain it



Title:	Brand loyalty, its benefits to companies, and ways to build and maintain it
Author(s):	Sertti, Tiia
Date:	2022
Language:	en
Pages:	38
Department:	Markkinoinnin laitos
Degree programme:	Markkinointi
Thesis advisor(s):	Mikkonen, Ilona
Keywords:	brand, brand loyalty, consumer behaviour, consumer-brand relationship
Full text:	Access to full text
» Show full item record
Permanent link to this item: http://urn.fi/URN:NBN:fi:aalto-202301291648 Email this Export to RefWorks QR Code Print BibTex Tweet

Files in this item

Name: bachelor_Sertti_Tiia_2022.pdf

Size: 429.7Kb

Format: PDF

Access:

Unless otherwise stated, all rights belong to the author. You may download, display and print this publication for Your own personal use. Commercial use is prohibited.