How can consumer culture theory explain inconspicuous consumer behaviour while consuming luxury fashion?

Mäkelä, Rasmus

How can consumer culture theory explain inconspicuous consumer behaviour while consuming luxury fashion?



Title:	How can consumer culture theory explain inconspicuous consumer behaviour while consuming luxury fashion? Kuinka kulttuuriteoria pystyy selittämään huomaamatonta kuluttajakäyttäytymistä, kun kulutetaan luksusmuotia?
Author(s):	Mäkelä, Rasmus
Date:	2022
Language:	en
Pages:	31 + 8
Department:	Markkinoinnin laitos
Degree programme:	Markkinointi
Thesis advisor(s):	Kajalo, Sami
Keywords:	consumer culture theory, culture, luxury fashion, culture capital, inconspicuous consumption, inconspicuous brand, luxury, self-identity
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