Publishers, turnkeys, clubs and boutiques. A business model taxonomy in the context of free open source software extensions. Case WordPress.

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi Vilen, Petri 2013-12-02T09:16:32Z 2013-12-02T09:16:32Z 2013
dc.description.abstract Free open source software (FOSS) is becoming a significant part of our digital infrastructure. The most popular web servers, mobile phones and websites run on FOSS platforms. The modular archi- tecture of the software has also emerged an extension ecosystem around FOSS, complementing the functionality of the core product. Current literature has very few studies on the business models in the extension ecosystems. Therefore, this research aims to fill the gap and answer the question: What kind of business models exist in extension ecosystem of FOSS products? The research is based on the concepts of FOSS, business ecosystems and business models. WordPress publishing platform is chosen as the case of this study because of its popularity and modular structure, which has emerged a vivid ecosystem. WordPress is also presented through perspectives of history, community, development process, outcome, and the business ecosystem. The aim of the research is to supplement the current taxonomies on business models in the con- text of FOSS extensions. The business models of 64 companies offering WordPress theme exten- sions are mapped with the business model canvas. The evidence is analyzed through pattern matching, trying generate a taxonomy of business models in the context of FOSS extensions. Based on the research, it can be suggested that four distinctive business models can be found in the extension ecosystem, which is a novel finding that has not been described in the literature be- fore. These business models are named as Publishers, Turnkeys, Clubs and Boutiques. The contributions of this study help understanding that the business models in ecosystems are more variable than previous literature describes, and that the business models form around the main actors in the ecosystem. en
dc.format.extent 83
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Publishers, turnkeys, clubs and boutiques. A business model taxonomy in the context of free open source software extensions. Case WordPress. en
dc.type G2 Pro gradu, diplomityö fi Kauppakorkeakoulu fi School of Business en
dc.contributor.department Department of Management and International Business en
dc.contributor.department Johtamisen ja kansainvälisen liiketoiminnan laitos fi
dc.subject.keyword free open source software
dc.subject.keyword business models
dc.subject.keyword business ecosystems
dc.subject.keyword wordpress
dc.identifier.urn URN:NBN:fi:aalto-201312058059
dc.type.dcmitype text en
dc.programme.major Organization and Management en
dc.programme.major Organisaatiot ja johtaminen fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu tutkielma fi
dc.subject.helecon johtaminen
dc.subject.helecon management
dc.subject.helecon tietotalous
dc.subject.helecon knowledge economy
dc.subject.helecon ohjelmistot
dc.subject.helecon software
dc.subject.helecon liiketalous
dc.subject.helecon business economics
dc.subject.helecon mallit
dc.subject.helecon models
dc.subject.helecon ekosysteemit
dc.subject.helecon ecosystems
dc.ethesisid 13375 2013-06-14
dc.location P1 I

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