The battle of the game consoles: Utilizing Chernoff faces in modelling competitive dynamics between MNCs

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi Soininvaara, Katri 2013-12-02T09:16:26Z 2013-12-02T09:16:26Z 2013
dc.description.abstract This thesis reviews the research on multimarket competition and competitive dynamics, and contributes to the literature by examining how competition can be modeled in the global game consoles market between Microsoft Xbox 360 and Sony PlayStation 3. The empirical study is conducted by collecting data with the method of structured content analysis. The data is analyzed with quantitative methods. Specifically, I suggest that the visual statistical method of Chernoff faces can be used to help to counter some of the statistical issues related to data analysis. This thesis includes a theoretical contribution in the form of a conceptual framework of competitive behavior between a rival multinational firm dyad. Additionally the thesis addresses the methodology of competitive dynamic modeling. The empirical case suggests that the two game console manufacturers Sony and Microsoft compete with each other aggressively, concentrating especially on service and signalling actions. Although the first mover Microsoft has been more aggressive, Sony has been gaining on in sales volume, and the market is currently quite equally shared between the two companies. The future of the two game console giants depends on how well they can keep up with the forces of creative destruction in their hypercompetitive environment. The managers in the multinational firms should consider the competitive dynamics with their main competitors closely in order to ensure the success of the firms in the long term. en
dc.format.extent 116
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title The battle of the game consoles: Utilizing Chernoff faces in modelling competitive dynamics between MNCs en
dc.type G2 Pro gradu, diplomityö fi Kauppakorkeakoulu fi School of Business en
dc.contributor.department Department of Management and International Business en
dc.contributor.department Johtamisen ja kansainvälisen liiketoiminnan laitos fi
dc.subject.keyword multinational corporations (MNCs)
dc.subject.keyword global strategy
dc.subject.keyword firm behaviour
dc.subject.keyword competitive dynamics modelling
dc.subject.keyword Chernoff faces
dc.subject.keyword game consoles
dc.subject.keyword creative destruction
dc.identifier.urn URN:NBN:fi:aalto-201312058043
dc.type.dcmitype text en
dc.programme.major International Business en
dc.programme.major Kansainvälinen liiketoiminta fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu tutkielma fi
dc.subject.helecon kansainväliset yhtiöt
dc.subject.helecon international companies
dc.subject.helecon strategia
dc.subject.helecon strategy
dc.subject.helecon päätöksenteko
dc.subject.helecon decision making
dc.subject.helecon kilpailu
dc.subject.helecon competition
dc.subject.helecon markkinat
dc.subject.helecon markets
dc.subject.helecon mallit
dc.subject.helecon models
dc.subject.helecon pelit
dc.subject.helecon games
dc.subject.helecon viihde
dc.subject.helecon entertainment
dc.ethesisid 13359 2013-06-17
dc.location P1 I

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