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Implementing and Evaluating Gamification in Organizations

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.advisor Hassan, Lobna
dc.contributor.author Äkräs, Jan
dc.date.accessioned 2022-05-15T16:03:00Z
dc.date.available 2022-05-15T16:03:00Z
dc.date.issued 2022
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/114247
dc.description.abstract Objectives The main objective of this research is to identify how gamification influences employee motivation at the workplace, and the impact of user types and timeframe of gamification on it. In addition, to identify how gamification can be designed effectively to influence intrinsic motivation and engagement. Summary This research focuses on gamification designed for employees within the workplace. The literature review provides an overview of current research on how gamification influences employees’ intrinsic motivation and how can effective gamification be designed. Primary research develops this theory further through the analysis of qualitative data gathered through semi-structured interviews. Conclusions The research found that gamification can influence employee motivation and behavior by satisfying the motivational needs of an employee and by influencing their natural human desires. User types largely determine how gamification influences employees’ motivation and how effectively. Gamification should be designed to align with the employees’ motivations to create intrinsic motivation and hence employee engagement. In addition, the purpose, wanted outcome, and players’ overall understanding of gamification directly influence its effectiveness. en
dc.format.extent 34 + 15
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Implementing and Evaluating Gamification in Organizations en
dc.type G1 Kandidaatintyö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Mikkelin kampus fi
dc.subject.keyword gamification en
dc.subject.keyword motivation en
dc.subject.keyword engagement en
dc.subject.keyword intrinsic motivation en
dc.identifier.urn URN:NBN:fi:aalto-202205153108
dc.type.ontasot Bachelor's thesis en
dc.type.ontasot Kandidaatintyö fi
dc.programme (Mikkeli) Bachelor’s Program in International Business en

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