A Colorful World Under the Nose: Designing for Olfactory Brand Experience

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.advisor Xue, Haian
dc.contributor.author Song, Chongbei
dc.date.accessioned 2013-11-20T06:48:27Z
dc.date.available 2013-11-20T06:48:27Z
dc.date.issued 2012
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/11365
dc.description.abstract With their reflection on the conventional vision-dominant research focus, the olfactory experience has been recently attracting a rapidly growing number of researchers from various fields to pursuit new knowledge on it. Psychology (from a more basic perspective) and business consumer research (from a more applied or practical perspective) perhaps are the two most prolific fields of this topic. However there is an obvious gap between the theoretical and laboratorial findings and the real world commercial practices. This thesis studies the existing scent design and olfactory branding process from design research’s perspective, and aims to bridge this gap by providing a guidance of constructing olfactory experience in the branding process to enhance the long-term consumer-brand relationship. In this thesis, a synesthetic visualization approach is created in order to assist consumers communicating the olfactory imagery and association, meanwhile to help olfactory designers obtain more inspirations from the target consumers. Furthermore, an optimized olfactory design process is proposed for optimizing the design phases of consumer research, scent creation and implementation at a strategic level. It provides a powerful tool to help companies access a synergic olfactory branding strategy. The optimized design process was implemented in a real design project-“ON THE ROAD” which involved designing a signature scent for a new shoes brand, and also integrating the olfactory touchpoints in the sensory branding process. en
dc.format.extent 120
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.subject.other Design en
dc.title A Colorful World Under the Nose: Designing for Olfactory Brand Experience en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Taiteiden ja suunnittelun korkeakoulu fi
dc.contributor.school School of Arts, Design and Architecture en
dc.contributor.department Department of Design en
dc.contributor.department Muotoilun laitos fi
dc.subject.keyword Olfactory design process en
dc.subject.keyword Consumer research en
dc.subject.keyword Scent association en
dc.subject.keyword Expression en
dc.subject.keyword Synaesthesia en
dc.subject.keyword Brand experience en
dc.subject.keyword Sensory branding en
dc.subject.keyword Constructive Design Research en
dc.identifier.urn URN:NBN:fi:aalto-201307067160
dc.type.ontasot Master's thesis en
dc.type.ontasot Maisterin opinnäyte fi
dc.contributor.supervisor McGrory, Peter
dc.programme Degree Programme in Industrial and Strategic Design en
dc.programme Teollisen muotoilun koulutusohjelma fi

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