Globalising Internationals : Product Strategies of ICT Companies

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en Gabrielsson, Peter 2013-10-31T09:41:05Z 2013-10-31T09:41:05Z 2004
dc.identifier.isbn 951-791-825-9
dc.identifier.issn 1237-556X
dc.description.abstract The study analyses how product strategies change when ICT equipment manufacturing companies move from the international to the global stage and what factors are expected to explain this development. Product strategy evolution is described in three dimensions - product platforms, product lines, and individual products - and in terms of three product strategy alternatives developed on the basis of the standardisation degree. They are called the localised, modified, and standardised product strategies. A theoretical framework and working propositions were constructed by analysing the existing theoretical approaches. The framework developed consists of four explaining blocks: first the macro and industry environment, second the corporate level strategies, third the business level strategies, and finally the internal strategic levers, resources/capabilities and decision-making variables. In the empirical part, development of the product strategies of five Finnish ICT equipment manufacturers was analysed with the multiple case research method. It was found that the globalising internationals are developing towards more standardised product strategy alternatives, the product assortment is becoming wider and also more advanced product categories are increasingly used, not only goods, but also services, know-how and systems during globalisation. Moreover, global product platforms and horizontal co-operation are increasingly important for ICT companies. This research will contribute theoretically in a number of areas. The globalisation of international companies has been studied very little and a better understanding of this process is valuable. Also, a detailed analysis of the evolution of the product strategies of globalising internationals in the ICT equipment manufacturing field during globalisation is an important contribution. The research contributes further by developing a theoretical framework and by putting forward a number of propositions explaining this evolution. These are expected to be useful for future research in this area. The managerial contributions stem from the understanding of the available product strategy alternatives and their expected development during the often critical transformation period from international towards global companies. Finally, the study suggests that the generalizability of the framework and propositions developed herein could be tested in a large international survey in ICT or some other similar field. Moreover, it would be interesting to compare the results of the product strategies of globalising internationals found in this study with research on born globals. In future in addition to products, also channels, brands, pricing and the operation strategies of globalising internationals could be studied. Moreover, a deeper understanding of co-operation with different value network members could bring interesting findings. It would also be interesting to extend the study from the strategic business unit level to the corporate level en
dc.format.extent 361 s.
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.publisher Helsinki School of Economics en
dc.publisher Helsingin kauppakorkeakoulu fi
dc.relation.ispartofseries Acta Universitatis oeconomicae Helsingiensis. A fi
dc.relation.ispartofseries 229 fi
dc.title Globalising Internationals : Product Strategies of ICT Companies en
dc.type G4 Monografiaväitöskirja fi Kauppakorkeakoulu fi School of Business en
dc.identifier.urn URN:ISBN:951-791-825-9
dc.type.dcmitype text en
dc.programme.major Kansainvälinen liiketoiminta fi
dc.programme.major International Business en
dc.type.ontasot Väitöskirja (monografia) fi
dc.type.ontasot Doctoral dissertation (monograph) en
dc.contributor.supervisor Luostarinen, Reijo, professor
dc.opn Darling, John R., professor, Southwest Texas State University, USA
dc.subject.helecon Kansainväliset yhtiöt
dc.subject.helecon Kansainvälistyminen
dc.subject.helecon Teknologia
dc.subject.helecon Tietotekniikka
dc.subject.helecon Tietoliikenne
dc.subject.helecon International companies
dc.subject.helecon Internationalization
dc.subject.helecon Technology
dc.subject.helecon Information technology
dc.subject.helecon Data communication 2004-03-15
dc.dissid 252
dc.identifier.bibid 301947

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