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Changing the change: rebranding in a change consultancy company



Title:	Changing the change: rebranding in a change consultancy company
Author(s):	Kangas, Satu
Date:	2021
Language:	en
Pages:	99
Department:	Markkinoinnin laitos
Degree programme:	Marketing
Thesis advisor(s):	Blakaj, Hedon
Keywords:	rebranding, sensemaking, sensegiving, change
Location:	P1 I \| Archive OEV
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Permanent link to this item: http://urn.fi/URN:NBN:fi:aalto-202108018025 Email this Export to RefWorks QR Code Print BibTex Tweet

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