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Historical and comparative analysis on the evolution of external and internal factor’s preceding Amer’s decision to withdraw from tobacco business and Philip Morris’s decision to announce a vision of smoke-free future considering strategic consistency and dynamic capability

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.advisor Kushagra, Bhatnagar
dc.contributor.author Tolttila, Johanna
dc.date.accessioned 2021-05-30T16:00:36Z
dc.date.available 2021-05-30T16:00:36Z
dc.date.issued 2021
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/107783
dc.format.extent 89
dc.language.iso en en
dc.title Historical and comparative analysis on the evolution of external and internal factor’s preceding Amer’s decision to withdraw from tobacco business and Philip Morris’s decision to announce a vision of smoke-free future considering strategic consistency and dynamic capability en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Markkinoinnin laitos fi
dc.subject.keyword historical analysis en
dc.subject.keyword comparative analysis en
dc.subject.keyword external factors en
dc.subject.keyword internal factors en
dc.subject.keyword tobacco business en
dc.subject.keyword Amer en
dc.subject.keyword Philip Morris en
dc.subject.keyword strategic consistency en
dc.identifier.urn URN:NBN:fi:aalto-202105307038
dc.type.ontasot Master's thesis en
dc.type.ontasot Maisterin opinnäyte fi
dc.programme Marketing en
dc.location P1 I fi
local.aalto.electroniconly yes
local.aalto.openaccess no


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