Historical and comparative analysis on the evolution of external and internal factor’s preceding Amer’s decision to withdraw from tobacco business and Philip Morris’s decision to announce a vision of smoke-free future considering strategic consistency and dynamic capability



Title:	Historical and comparative analysis on the evolution of external and internal factor’s preceding Amer’s decision to withdraw from tobacco business and Philip Morris’s decision to announce a vision of smoke-free future considering strategic consistency and dynamic capability
Author(s):	Tolttila, Johanna
Date:	2021
Language:	en
Pages:	89
Department:	Markkinoinnin laitos
Degree programme:	Marketing
Thesis advisor(s):	Kushagra, Bhatnagar
Keywords:	historical analysis, comparative analysis, external factors, internal factors, tobacco business, Amer, Philip Morris, strategic consistency
Location:	P1 I \| Archive OEV
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Permanent link to this item: http://urn.fi/URN:NBN:fi:aalto-202105307038 Email this Export to RefWorks QR Code Print BibTex Tweet